What Is KEI?
The Keyword Effectiveness Index, additionally called KEI, is one approach to anticipate the chances for fruitful high rankings. KEI is a relative variable that contrasts focused on magic word phrases with the quantity of pages seeking these expressions. The outcomes are stack-positioned based upon the chances for achievement. The higher the KEI element, the simpler (hypothetically) it ought to be to acquire higher rank positions and focused on activity for the given expression. The perfect is to discover magic word expresses that are scanned for regularly, yet have moderately little rivalry from other sites.
KEI thinks about the pursuit prominence, or number of times that clients inquiry utilizing a particular expression, to the quantity of pages going after that expression. The outcomes are constantly with respect to each other, so you can utilize any two sources that you wish. The equation for ascertaining KEI is just to square the quest ubiquity for an expression and gap it by the quantity of contending pages.
In algebraic form the formula looks like this:
(Search Popularity x Search Popularity) / Number of Competing Pages
The Search Popularity factor can be derived from the Google AdWords Keyword Tool. This tool provides an estimate for the number of times a keyword phrase was used in a Google search during the previous month by USA users. It is important to use the Phrase Match option (checkboxes in left column) when displaying the AdWords Keyword data. The Number or Competing pages is taken from Google search results. Perform a search in Google using a keyword phrase, but surround the phrase with double quotes. This performs a phrase match search and will return the number of web page in Google’s index that use that exact phrase somewhere on the page.
AdWords Keyword Planner Tool
WordTracker is a popular paid subscription keyword tool that provides estimates for the number of times a keyword phrase was used in a search on average, per day, over the previous 90 days. It uses data compiled Dogpile, Metacrawler and other smaller search engines. The demographics of the users tends to be different with these search engines.
If you wish to compare WordTracker’s results with Google’s, there is a free version that anyone can use. This tool reports the estimates for daily searches, plus it provides a list of related search phrases. The only issue I see with using WordTracker information is that it does not use search data from any of the major search engines.
The freebie WordTracker Keyword Suggestion Tool is found at:
WordTracker Free Keyword Tool
Personally, I think that Google’s keyword results are more relevant, especially when they are compared to the number of competing sites found in Google’s index.
Does a high KEI guarantee good results? Absolutely not. It is just one way to look at the data. It can be very useful when determining which keyword phrases should be prioritized in an SEO campaign and should be a part of keyword research. Any search phrase that has an overwhelming number of competing pages will always be difficult to compete with, regardless of what the KEI indicates. There are over 200 factors used by Google to determine how a web page will rank against all others competing for a specific search phrase.
The Keyword Effectiveness Index, additionally called KEI, is one approach to anticipate the chances for fruitful high rankings. KEI is a relative variable that contrasts focused on magic word phrases with the quantity of pages seeking these expressions. The outcomes are stack-positioned based upon the chances for achievement. The higher the KEI element, the simpler (hypothetically) it ought to be to acquire higher rank positions and focused on activity for the given expression. The perfect is to discover magic word expresses that are scanned for regularly, yet have moderately little rivalry from other sites.
KEI thinks about the pursuit prominence, or number of times that clients inquiry utilizing a particular expression, to the quantity of pages going after that expression. The outcomes are constantly with respect to each other, so you can utilize any two sources that you wish. The equation for ascertaining KEI is just to square the quest ubiquity for an expression and gap it by the quantity of contending pages.
In algebraic form the formula looks like this:
(Search Popularity x Search Popularity) / Number of Competing Pages
The Search Popularity factor can be derived from the Google AdWords Keyword Tool. This tool provides an estimate for the number of times a keyword phrase was used in a Google search during the previous month by USA users. It is important to use the Phrase Match option (checkboxes in left column) when displaying the AdWords Keyword data. The Number or Competing pages is taken from Google search results. Perform a search in Google using a keyword phrase, but surround the phrase with double quotes. This performs a phrase match search and will return the number of web page in Google’s index that use that exact phrase somewhere on the page.
AdWords Keyword Planner Tool
WordTracker is a popular paid subscription keyword tool that provides estimates for the number of times a keyword phrase was used in a search on average, per day, over the previous 90 days. It uses data compiled Dogpile, Metacrawler and other smaller search engines. The demographics of the users tends to be different with these search engines.
If you wish to compare WordTracker’s results with Google’s, there is a free version that anyone can use. This tool reports the estimates for daily searches, plus it provides a list of related search phrases. The only issue I see with using WordTracker information is that it does not use search data from any of the major search engines.
The freebie WordTracker Keyword Suggestion Tool is found at:
WordTracker Free Keyword Tool
Personally, I think that Google’s keyword results are more relevant, especially when they are compared to the number of competing sites found in Google’s index.
Does a high KEI guarantee good results? Absolutely not. It is just one way to look at the data. It can be very useful when determining which keyword phrases should be prioritized in an SEO campaign and should be a part of keyword research. Any search phrase that has an overwhelming number of competing pages will always be difficult to compete with, regardless of what the KEI indicates. There are over 200 factors used by Google to determine how a web page will rank against all others competing for a specific search phrase.
This is a great blog. I am pretty much impressed with your good work
ReplyDeleteWeb Development Pune