Monday, 2 August 2021

What is Google My Business (GMB)?

Google provides you a free tool that allows you to do a listing of your business and promote your business and website of business on google search and maps. With the help of google my business account you get an opportunity to connect with your customers, by updating your business profile every day you can inspect how your audience connects and interacts with your business.

In the above paragraph I told you about how people will connect with your business and interact with your business listing but now the question arrived: what is the impact of Google on my business and why is it so important.

Google my business helps in promotion of your business on the internet, you can easily reach your potential customers, people will be aware of your business and brand, rapid increase visits to your website and last but not the least it increases the calls you get previously.

When anyone searches on google for some query either our google listing shows them or our website but the question is how can we optimize our listing so that when someone does a query on google search our listing or website shows them.

So, here are the five important steps to follow or implement so that your google listing shows when someone searches for it!

Step-1 Update your google listing every single day.

 

Friday, 29 January 2021

Seven Type of Digital Marketing 20121

Digital Marketing Types.


Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.

Search Engine Optimization (SEO) - Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Pay-per-Click (PPC) - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Social Media Marketing - Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Content Marketing - Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Email Marketing - Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Mobile Marketing - Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile.

Marketing Analytics - A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats of a company can be identified.

Wednesday, 11 November 2020

App Store Optimization For Android App Store

Application store improvement is the way toward enhancing portable applications to rank higher in an application store's query items. The higher your application positions in an application store's query items, the more obvious it is to likely clients. That expanded perceivability will in general make an interpretation of into more traffic to your application's page in the application store.

Application Store Optimization (ASO) is the way toward improving application perceivability inside the application stores and expanding application change rates. The major application stores are App Store for iOS and Google Play for Android. Notwithstanding positioning high in the application store indexed lists, ASO additionally centers around active visitor clicking percentage (CTR). This implies you need to persuade individuals to really click into your application store posting once they discover it. You can do as such by enhancing your App Name, App Title, App Icon, App Screenshots and App Rating.


App Store Optimization


What are the benefits of App Store Optimization?

Now you know that most users find apps by searching in the app stores. Because of that App Store Optimization is a must if you want to get your app in front of the right users. In fact, many people argue that optimizing your app is the most effective marketing strategy for mobile apps and games.

Here is how you can benefit from App Store Optimization:

·    Improve Visibility & Stand out in the App Stores
People can’t download and use your app if they can’t find it. So no matter how great your app is, if it’s not easily discoverable you won’t reach the app success that you deserve. Don’t let all of your hard work go to waste, start optimizing! |


·    Always get discovered by high-quality and relevant Users
It is not enough that your app is found, it has to be found by the right users – users that are actually on a hunt for an app like yours. App Store Optimization gets you to the right users because it matches your app to relevant keywords. These are the search terms people will use to find your app. 


·    Increase Organic App Downloads in a Sustainable Way
A good ASO strategy will undoubtedly boost your organic installs and ensure long-term results. That’s because when people search for keywords related to your app, they’ll always find yours. With regular monitoring and updating you make sure your efforts are successful.

·     

     Cut User Acquisition Costs and Get Continuous Growth
Instead of spending money on ads, you can lower your user acquisition costs by focusing on organic growth with ASO. This not only saves you money, but also ensures steady growth. 


·    Increase App Revenue and Conversion Rates
There are various ways to monetize your app. This includes in-app ads, in-app purchases, and subscription models. As a result, many of you may decide to run ads to bring in more users and thus, more revenue. But if your app store listing page isn’t converting, meaning convincing users to actually download your app, then your ad spend has gone to waste. Remember, App Store Optimization also involves Conversion Rate Optimization, getting people to click through and download. 

·     

     Reach a global audience with your app
By making your app available in other languages through an App Store Optimization process called localization, you can get users from all over the world to discover your app. ASO can help you take your app global.

 

Tuesday, 16 July 2019

All Google Algorithm and Launching Date

Most Popular Google Algorithms and Launching Date. Google Algorithms Update time to time.


  • Panda -  24-02-2011
  • Penguin – 24-04-2012
  • Pirate – 08-08-2012
  • Hummingbird – 22-08-2013
  • Pigeon – 24-7-2014
  • Mobilegeddon – 21-04-2015
  • Rank Brain – 26-10-2015
  • Possum – 01-09-2016
  • Fred – 09-03-2017
  • EMD – 10-09-2012
  • Payday Update – 11-06-2013
Algorithm Play Impotent Role in SEO



Monday, 27 November 2017

Search Engine Optimization Services

SEO Services – Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of increasing the visibility of your website from different search engines such as Google and Yahoo! Is your website well placed on Google?
As SEO experts, we are self-assured in our Search Engine Optimization skills and can help your business popularize on search engines.
Why Search Engine Optimization – SEO?
  • Increases organic traffic
  • Better Ranking on Search Engines
  • Organic Listing plays important role in Search Engine
  • Increases ROI
  • Increases genuine traffic to the website
SEO Services Include:
  • Website/Competitor Analysis
  • Keyword Analysis
  • On Page Optimization
  • Link Building/Off page Optimization
  • SEO Report Analysis

Monday, 25 January 2016

High PR Profile Creation Site

Best High PR Profile Creation Site List


S.No URL PR
1 https://about.me 7
2 deviantart.com 7
3 http://www.bagtheweb.com/ 5
4 http://bundlr.com/ 5
5 https://moz.com 6
6 https://disqus.com/ 9
7 http://www.dpreview.com/ 8
8 http://visual.ly/ 7
9 http://www.last.fm/ 8
10 http://www.ted.com/ 8