Digital Marketing Types.
Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.
Search Engine Optimization (SEO) - Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Pay-per-Click (PPC) - PPC
stands for pay-per-click, a model of internet marketing in which
advertisers pay a fee each time one of their ads is clicked.
Essentially, it's a way of buying visits to your site, rather than
attempting to “earn” those visits organically. Search engine advertising
is one of the most popular forms of PPC.
Social Media Marketing - Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Content Marketing - Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Email Marketing - Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Mobile Marketing - Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile.
Marketing Analytics - A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats of a company can be identified.
